It seems that everyone has a personal horror story when it comes down to launching a new web site – I know I do. There are several things you can do to mitigate problems before they start.
- Make sure the logo is done before you start your web site. This is VERY important because its elements will be represented in the web sites graphics throughout the site.
- Settle on a design and don’t change it – Your graphics base of a web site is extremely important. Make sure that it is finalized before going on to the web site’s actual development because what may seem like a small change might be huge.
- Understand the technicalities, or at least that the technicalities are going to be taken care of. You will need to know ahead of time where the site will be hosted (watch out for rip offs), if you will need and SSL certificate (for web based transaction security), and if there are any odd or rare technologies being used on a site. Along with this, if there is a feature of your web site that will require custom development, make sure that you have finitely hammered out its functionality.
- Test everything… Links, Functionality, Flash, and Forms. Leave no stone unturned before a launch. If you find an issue after the site is launched then a credible web designer will fix them, however, it is wiser to make sure they are taken care of pre-launch.
- Ask your developer what issues they foresee arising in your project… they should know best anyway.
There is a lot things that can cause a site launch to go awry. Patience and prior planning is key to a successful deployment. When all else fails, come to me.
