When I was interning for MassMutual, there was a phrase I heard early and often: “Content is king.” Its funny that I find most web projects that I work in, that “Content is a pauper.”
When developing a site, too many people focus on aestetics while thinking “What I want to put on my website is pretty easy.” Shouldn’t it be though? Entities from a business should know their business and know it well. Effective words should flow like ambrosia from Mount Olympus.
This thought process, however, extremely over simplifies the task that content has in a site. Rememer, that is what people are there for, not to look at the pretty pictures.Lets also remember that your web site aestetics, no matter how developed, will grow tarnished when your average user is checking their finances/stock, flickr account, myspace or facebook pages, or the myriad of other activites on the web. User’s multitask, and you should realize that when creating your page. This is just one reason why your content should be optimized and developed with them in mind.
Tone, pacing, and style should all be brought into account. Think about it… Dwell on it…
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Now that you have, go to your site, read EVERY page and work with your individual content editors to really bang out some good stuff. Go on…and if you need help, contact me.
