All too often I see sites that are out of date, blase, or so ancient that even the logo on them is wrong. Why? Everyone believes that web sites are essentially mission critical in our business culture. Although they are only passive marketing, they do provide an excellent arena for your stakeholders to get information, utilize your services and engage in transactions. They are generally the only place this can be done at 3 am on a Tuesday morning when you have insomnia… . No that insomnia crack isn’t out of the scope of this article because your web site should be working pas the normal business hours of 9 am to 5 pm (Go I wish I only worked those hours).
Sites are not kept up to date because it is no one’s job to keep them up to date. No this does not have to be someone’s full time job, but there should be someone in your organization that should be incharge of coordinating web site updates online either through a 3rd party development firm/developer or through a content management system. What more this person should have the power to request any information from an entity in your firm and have that request become a medium level priority. THIS PERSON SHOULD HAVE MANAGEMENT BEHIND TO ENFORCE THIS.
Why did that get all caps? Because in some instances management intervention is need for someone to spend the 30 minutes to an hour needed to review their content and get updated content to the coordinator.
