A lot of people focus on the aesthetics of a web site. As soon as people are presented with their proposed site, a decision happens at a glance. After surveying the site, you either love, hate or really just don’t care about what you are being shown. So how can we make sure that love is the emotion you feel when you see that site.
1) KNOW WHAT TYPE OF GRAPHICS AND FEATURES APPEAL TO YOU – Know what type of web site designs you like. Better yet, look at other web sites and discover different web pieces that you like. Want to go one step further? Look at your competitors web sites. You’ll generally see effective design and navigation.
2) KNOW YOUR NAVIGATION – This is key. If you don’t then you don’t have a site.
3) HAVE SOME TEXT AND EVEN SOME GRAPHICS PREPARED – When you ask a designer to create a design for you, it is generally for a home page. But how are they supposed to know your business and products. The fact is you know your business better than anyone else, so give them something to help represent it and see how they work it into your design.
Now go do it!
